Corporations are increasingly tackling social issues head on. How can they do so in a way that is at once authentic to their identity and value-creating for their shareholders? In this interview, Wharton professor Mary-Hunter McDonnell describes the impact corporations can have on social issues and the role shareholders can…Read More
If you do a good deed but no one knows about it, does your contribution even matter? Does public sharing (or bragging, or #humblebragging) make your generous activities seem more self-serving than selfless? In a series of studies, Wharton marketing and psychology professor Deborah Small examined myths and perceptions around…Read More
Known for his “tough love approach” to educating would-be social entrepreneurs, Wharton professor Ian McMillan — or Mac, as he is commonly known on campus — is dedicated to training the next generation of scholars and change-makers. And thanks to the recently published “Social Entrepreneur’s Playbook” (co-authored with Dr. James Thompson), and…Read More
