Get Competitive: Improving Your Social Impact Business Plan


Wharton Entrepreneurship Wednesdays, a series of biweekly workshops and information sessions for Penn entrepreneurs, continues this week with a training event for aspiring social entrepreneurs.

The Wharton Business Plan Competition is an annual platform for student entrepreneurs to develop and launch their businesses, and compete for more than $115,000 in cash and prizes. This year’s competition includes the addition of a new $10,000 social impact prize, sponsored by the Wharton Social Impact Initiative. This prize is open to any plan addressing a social problem, integrating sustainable or ethical practices, or fusing social impact into the core of the business.

Wharton Professor Ian MacMillan and SP2 Professor Peter Frumkin

This Wednesday, Feb. 12, Wharton Professor Ian MacMillan and Penn School of Social Policy and Practice Professor Peter Frumkin invite students to an interactive workshop and mock pitch event. Discover the most important elements of a social impact business plan, learn what makes a great impact pitch, and watch “blooper videos” to really drive home what not to do. Attendees will have the opportunity to give their own two-minute pitch for feedback from the moderators and audience. 

This event is free and open to all Penn students. To submit any specific questions on your pitch or business for discussion, please email

More resources

Visit the Business Plan Competition website for a schedule of upcoming workshops, including:

  • The Social Impact Prize Workshop: Feb. 12, 3-4:30 p.m., Colonial Penn Auditorium
  • Business Plan Writing 101: Feb. 26, Noon-1:20 p.m., JMHH 265
  • Addressing Startup Legal Issues: March 5, 7:30-9 a.m., JMHH 340
  • Outsourced Software Dev & Other IT Issues: March 26, 7:30-9 a.m., JMHH 340